As part of the REVIVE project mission to support sustainable growth and innovation, our partner READ S.A. (Development Agency of South Aegean) recently organized a specialized online webinar titled “Utilization of Digital Tools for the Promotion of Businesses (Digital Marketing Tools).”
Held on Thursday, December 18th, the event was tailored exclusively for members of the Aegean Cuisine network. The primary goal was to upskill local business owners in digital content creation, a crucial asset for modern SME competitiveness.
Training Highlights:
- Organizer: READ S.A. (REVIVE Project Partner)
- Key Focus: The training provided a hands-on guide to using Canva, a versatile graphic design tool.
- Objective: To empower Aegean Cuisine members to create their own high-quality promotional materials—such as menus, flyers, and social media posts—enhancing their brand visibility without high costs.
By equipping these local SMEs with practical digital tools, the REVIVE project continues to foster resilience and innovation within the tourism and gastronomy sectors of the Mediterranean.
