Digitalization is a great opportunity for the tourism sector, but it also presents a challenge. Additionally, artificial intelligence today, is a real and accessible tool that can help to improve communication with the customers and optimize marketing and sales processes.
The aim of the training was to learn about the latest trends on digital tools and is designed for small tourism businesses and professionals who want to take a step forward into the digital future.
On 28th November, 2025 from 9:00 a.m. to 14:00 p.m. took place the training session “Digital marketing and AI for tourism SMEs” at Santa Eugenia Town Hall (Pla de Mallorca). Seven people from small accommodation businesses were able to learn about how to optimize their marketing actions and effectively use Artificial Intelligence tools to be applied not only to the management but also to the promotion and sales.
This action has been carried out in the framework of REVIVE project in which AETIB and Mallorca Chamber of Commerce participate.
